Brand Beckham always delivers with a PR opportunity. But Brooklyn’s turned up late, with the wrong order
Brooklyn Peltz Beckham appears in a new ad for DoorDash, just months after attacking the family brand’s love of self-promotion. Where will it all end?
TL;DR
- Brooklyn Peltz Beckham is featured in a new DoorDash advertisement, which seems to contradict his previous public statements about wanting privacy and criticizing his family's constant self-promotion.
- The article discusses a recent incident where Brooklyn's younger sister, Harper, was photographed delivering a letter to him, with claims from Brooklyn's representatives that the event was staged.
- The author criticizes the DoorDash ad's creative team and questions the motivations behind it, suggesting it's part of a larger pattern of the Beckham family's engagement with PR and media.
- The piece references David Beckham receiving a star on the Hollywood Walk of Fame, an event attended by most of the family except Brooklyn, highlighting the 'family brand' obligations.
- Brooklyn's past statement about his family valuing 'public promotion and endorsements above all else' is quoted, comparing the DoorDash ad to his family's Netflix documentary.
- The article also touches upon the trademarking of Harper Beckham's name for a beauty enterprise and her apparent upcoming skincare brand launch at age 14.
- The author questions the constant pursuit of profit and public branding by the Beckhams, suggesting there are healthier ways to manage family relationships and public image.