Porsche reveals Mission S concept car that previews new design identity
Porsche revealed a concept car called Mission S as part of a turnaround plan that includes efforts to boost profits through higher-end products and lower sales.
TL;DR
- Porsche revealed the Mission S concept car, indicating a new design direction and a potential flagship model.
- The Mission S represents a "super sports car platform" to be positioned above the 911.
- The concept features recognizably Porsche styling but with a more aggressive aesthetic.
- This debut is part of Porsche's "Sportwagenschmiede ’35" turnaround plan, emphasizing high-end products and reduced sales.
- The plan aims for a 15% operating margin and a midterm breakeven point of 200,000 units or fewer annually.