Ikea to take on eBay and Vinted with UK online secondhand site
Platform set to launch later this year will enable loyalty card members to sell preloved Billy bookcases and Poäng chairs
TL;DR
- Ikea is launching an online secondhand selling site in the UK.
- The platform will allow Ikea Family loyalty members to trade pre-owned Ikea items directly with each other.
- This move is inspired by Ikea's sustainability pledge to become 'climate positive' by 2030.
- Similar online secondhand marketplaces have seen growth, including Vinted, Facebook Marketplace, and eBay.
- Ikea is looking to replicate successes from trials in Spain and Norway, where features like pre-filled descriptions and gift card incentives were offered.