KFC debuts Open House restaurant in Texas to test new customer experiences
KFC is opening a new restaurant concept in Texas where it will offer an expanded menu, including breakfast items, and table service.
TL;DR
- KFC is debuting a new restaurant concept named Open House.
- The concept will test new offerings including breakfast, late-night service, and table service.
- Expanded menu items include breakfast sandwiches, mini cronuts, coffee, boba refreshers, fried green beans, and spicy pickles.
- The restaurant will feature dual drive-thru lanes and self-ordering kiosks alongside table service.
- The goal is to identify successful ideas for implementation across KFC restaurants nationwide.
- The 3,400-square-foot space opens Sept. 26 in McKinney, Texas.
- This is part of a broader rebranding effort by KFC, a Yum Brands company.
- Recent changes include emphasizing boneless chicken and expanding sauce choices.
- KFC ranked fifth among U.S. fast-food chicken chains in sales in August.
- KFC saw a 2% same-store sales growth rate in its second-quarter earnings report.