Toys are us: the adults swapping scrolling for Lego, remote control cars and sewing

To escape the stresses and strains of adulting, more people are choosing to rekindle their love for childhood toys, games and pastimes

Toys are us: the adults swapping scrolling for Lego, remote control cars and sewing

TL;DR

  • Adults are increasingly returning to childhood hobbies like Lego, which has contributed to a 21% increase in the toymaker's sales.
  • Hobbies offer an escape from adult pressures, a chance to reconnect with a younger self, and a break from digital overload.
  • Individuals are rediscovering activities such as tree climbing, miniature embroidery, fine art, horse riding, and radio-controlled car racing.
  • These pastimes are seen as comforting escapes, providing a sense of presence and a balance to the constant stream of negative news online.
  • Many adults are finding joy in these activities for fun's sake, valuing them as a 'detox' from social media and a way to reclaim their identity.