Is the UK falling out of love with social media?
Ofcom data points to more passive consumption amid changes to apps and fears about mental health and past posts
TL;DR
- UK adults' active social media participation has dropped from 61% in 2024 to 49%.
- The shift is driven by the rise of passive consumption on platforms like TikTok and Instagram's Reels.
- Concerns about mental health impacts and excessive screen time are contributing factors.
- Fear of past posts resurfacing and causing future problems is also a significant reason for reduced posting.
- Despite reduced posting, overall time spent online is increasing, with AI tool usage rising among Britons.