Consumer sentiment is in the dumps despite a solid economy. Goldman Sachs blames 'lower happiness'

Goldman economist Joseph Briggs said broader pessimism in society may be contributing to struggling consumer sentiment even as the economy chugs along.

Consumer sentiment is in the dumps despite a solid economy. Goldman Sachs blames 'lower happiness'

TL;DR

  • Consumer sentiment has reached record lows, despite a seemingly strong economy.
  • Goldman Sachs economist Joseph Briggs hypothesizes that declining societal happiness is a major contributor to depressed consumer sentiment.
  • Data shows a decrease in 'very happy' respondents and an increase in 'not too happy' respondents between 2016 and 2024.
  • Lower trust in public institutions is linked to a disproportionate amount of the decline in net happiness.
  • Consumer sentiment may not improve even if the economy continues to perform well, potentially making it a less reliable economic indicator.