Tesla drops 'Full Self-Driving' brand name in Europe after regulator pushback
German regulators called Tesla's "Full Self-Driving" brand name "somewhat misleading."
TL;DR
- Tesla changed the brand name of its FSD system to "Assisted Driving" in Europe.
- German regulators stated the original name "Full Self-Driving" was "somewhat misleading."
- The system is described as a driver assistance feature, not fully autonomous.
- Tesla is seeking approvals for its system in Europe amidst rising EV sales.
- The U.S. continues to use the "Full Self-Driving (Supervised)" branding.
- U.S. regulators are investigating Tesla's FSD for safety and potential traffic violations.
- A California judge previously ruled Tesla engaged in deceptive marketing regarding Autopilot and FSD.