Devil Woman: why does gen Z suddenly love Cliff Richard?
His 1970s banger is climbing up the streaming charts, with some young listeners tracking it down on vinyl. How did he become the voice of youth, again, aged 86?
TL;DR
- Cliff Richard's song "Devil Woman" is experiencing a major popularity resurgence.
- The song was featured prominently in the Grand Theft Auto VI video game trailer, which garnered 32 million views.
- Streams of "Devil Woman" on Spotify have increased by 325%.
- Gen Z is actively seeking out the song on vinyl.
- The resurgence is compared to Kate Bush's "Running Up That Hill" after its feature in Stranger Things.
- The trend of older songs gaining popularity through media placement is noted.
- Cliff Richard is also releasing a reggae version of "The Lord is My Shepherd."