The ‘big-ass bag’

Lululemon’s absurdly capacious 80-litre bag will set you back a small fortune – and it’s one of the cheapest giant holdalls on the market

The ‘big-ass bag’

TL;DR

  • Lululemon has launched an 80-litre 'Big-Ass Bag' that has become a viral sensation.
  • The bag's enormous dimensions are being mocked and humorously reviewed online.
  • This trend follows a return to dramatically oversized bags, with luxury brands like Loewe, The Row, and Chanel also offering large totes.
  • Fashion has recently shifted from extremely small 'nano-bags' to these much larger carry-alls.
  • Lululemon's bag is priced at £228, significantly less than the Chanel beach bag costing around £6,000.