The hollowing out of Tennis.com is a warning for American sports journalism
The site once paired news and scores with distinctive voices. Its overhaul under Sinclair Media is the latest sign that serious tennis writing in the US is becoming endangered
TL;DR
- Tennis.com, once a platform for distinctive tennis journalism, has been overhauled to focus solely on scores and schedules.
- The change under Sinclair Broadcast Group has led to the departure of esteemed writers and a perceived shift away from in-depth analysis.
- The US has seen a decline in dedicated tennis publications and newspaper coverage compared to countries like the UK.
- There is a growing concern that visual and audio content, along with AI-generated articles, are threatening the relevance of the written word in sports journalism.
- The shift may prioritize advertising revenue and on-air personalities over independent and insightful commentary.