Stores are selling Halloween stuff in August. Time has lost all meaning
Capitalism and the climate crisis are conspiring to destroy the concept of seasons. I’ll take solace in my pumpkin spice
TL;DR
- Halloween decorations and merchandise are available in stores in August, long before the holiday.
- The early arrival of holiday-themed items is seen as a violation of the natural order and a symptom of societal changes.
- The author links this phenomenon to capitalism, suggesting retailers use data to dictate holiday timelines.
- Climate change is also mentioned as a factor that might be blurring the distinctness of seasons.
- The author feels resigned to this new reality, finding solace only in the eventual arrival of pumpkin spice season.