Chili's sold nearly 30 million margaritas last year — and a $6 favorite stands out
Chili's sold nearly 30 million margaritas in 2025. The restaurant chain is expanding its drink lineup with premium pours and a Margarita of the Month Club.
TL;DR
- Chili's sold nearly 30 million margaritas in 2025, a leading number among restaurant chains.
- The chain attributes a portion of its customer base to its signature margarita offerings.
- Frozen margaritas have been a staple since 1975 and now account for 25% of margarita sales.
- Recent innovations include premium-liquor frozen margaritas and a Margarita of the Month Club.
- The monthly club allows customers to track purchases, collect digital badges, and buy merchandise.
- The rotating Margarita of the Month program, introduced in 2018, offers a consistent $6 price point.
- Examples of themed margaritas include the 'Witches Brew' and 'StrawEddy Marg'.
- Premium margaritas range from $10 to $12, offering value compared to cocktails in major cities.
- A safety incident involving a cleaning chemical mistakenly used in drinks at one location is being investigated.