Apple announces product launch event for Oct. 28. Analysts expect touchscreen laptop
Apple sent invitations for an event next week, calling it "Pro and tell."
TL;DR
- Apple announced a product launch event for October 28th in Los Angeles, with invitations themed 'Pro and tell'.
- The event is expected to focus on high-end 'Pro' devices featuring Apple's homegrown chips.
- Analysts anticipate the introduction of new Macs, including a potential touchscreen notebook.
- This event marks the third launch under CEO John Ternus, suggesting a change in Apple's typical two-event-per-year schedule.
- Macs, while a smaller revenue contributor than iPhones, are important for Apple's AI capabilities.
- Apple has historically expressed skepticism about the ergonomics of touchscreen laptops.