Meta's Muse personal agent is a hit, as AI commerce starts to take off

TL;DR

Meta's AI agent, Muse, is rapidly gaining popularity, ranking above ChatGPT in app store downloads.
Consumers are increasingly using AI assistants for product research and finding deals, with 41% using them for research and 31% for deals.
Muse can perform actions on behalf of users, such as booking flights and tracking price drops, differentiating it from traditional search engines.
Amazon has blocked Muse from its platform, citing security and user experience concerns.
Despite strong interest, broader adoption of AI shopping agents may take time due to lingering consumer trust issues.
30% of consumers surveyed would use AI tools to compare prices and find deals for holiday shopping.

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