‘It exists only for pleasure’: does ice-cream have a future in the age of wellness fads and weight-loss drugs?
As fitness-conscious consumers turn away from processed foods, the industry is scrambling for new ideas, including nutrient-rich lollies and protein-packed tubs. Will they take the fun out of this summer treat?
TL;DR
- Fitness-conscious consumers are moving away from processed foods.
- The ice cream industry is seeking new product ideas to adapt.
- Potential innovations include nutrient-rich lollies and protein-packed tubs.
- There is concern about whether these changes will retain the fun of ice cream.