Goodyear burning rubber and cash as turnaround plan continues
The tire maker has an ongoing turnaround plan as the company tries to restructure its business, refinance and pay down years of debt.

TL;DR
- Goodyear's turnaround plan has been extended as key financial targets remain unmet.
- CEO Mark Stewart aims to achieve a 10% operating margin and generate meaningful cash flow.
- The company is impacted by tariffs, inflated raw material costs, and cheaper Chinese products.
- Goodyear is restructuring its business, refinancing, and working to pay down significant debt.
- Capital expenditures were roughly $2 billion combined in 2024 and 2025, with $725 million expected this year.
- The company's debt remained above $7 billion at the end of the second quarter.
- Net loss was $453 million in the first half of the year, with operating income at $131 million (1.6% margin).
- The "Goodyear Forward" plan has cut roughly $1.5 billion in annualized costs.
- Goodyear is moving towards the premium tire segment and plans to launch over 1,600 new products this year.
- The Asia-Pacific region is a bright spot with a segment operating income of $63 million and a 12.7% margin in Q2.
- U.S. operations are a drag on financials; plant closure in Fayetteville, NC, is expected to improve Americas segment operating income by $270 million annually.
- Cash burn is expected to continue into 2027 but moderate.
- Activist investor Elliott Investment Management revealed a stake in the company in 2023, prompting the turnaround plan.
- Marketing efforts include leveraging the iconic Goodyear blimps and "buy to fly" campaigns.