Callaway Golf CEO apologizes after Good Good ad showing male golfer shoving woman sparks backlash

August 25, 2026 / 9:52 AM EDT / CBS News

Callaway Golf CEO apologizes after Good Good ad showing male golfer shoving woman sparks backlash

TL;DR

  • Callaway Golf CEO Chip Brewer apologized for an online advertisement that depicted violence against women.
  • The ad featured a male golfer shoving a female golfer to the ground after she attempted to use his driver.
  • The advertisement sparked an online backlash, with some consumers threatening to stop buying Callaway products.
  • Callaway acknowledged that mistakes were made in the ad's approval process.
  • The ad was created by Good Good Golf and has since been removed.
  • The apology comes amid a growing number of female golfers in the industry.