The Violinist Going Viral Providing an ‘Upper Class Experience’ at Petrol Stations
The Queensland-based Jonathan Ginn has garnered over 18 million views.
TL;DR
- Violinist Jonathon Ginn sought to increase bookings for his music.
- He and his wife brainstormed ideas for his Instagram account.
- They decided to film Ginn playing at a service station to create a luxury experience, inspired by soaring petrol prices.
- The concept involved playing music beneath the price board, with captions like 'Adding live music to an upper class experience.'
- This idea gained popularity online.