How one Silicon Valley firm is seizing an opportunity from Premier League soccer's gambling ad clampdown
Premier League clubs have removed betting brands from shirt fronts, opening new sponsorship opportunities while bookmakers shift spending elsewhere.
TL;DR
- Premier League clubs are removing gambling companies from the front of their matchday shirts for the new season.
- Eight returning clubs replaced betting shirt sponsors, with companies like ClickHouse stepping in.
- Betting companies can still sponsor sleeves, training wear, and other football inventory.
- The change has made valuable advertising real estate available for new sponsors simultaneously.
- ClickHouse partnered with Fulham, a mid-table club, seeing it as a more accessible investment than top-tier teams.
- London's status as a global hub and hospitality opportunities were key factors for ClickHouse's decision.
- Bookmakers are prepared for the change and are strategically shifting their focus to other sponsorship areas like sleeves, where value is expected to increase.
- Restrictions might lead to a change in strategy for bookmakers rather than an exit from football sponsorships.