Welcome to the age of the grown-up soft drink
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TL;DR
- The market for nonalcoholic drinks is expanding with options targeting an adult palate.
- These beverages often feature less sugar and more complex flavors compared to traditional sodas.
- Functional drinks, such as those infused with CBD, are gaining popularity for their supposed health and mood-enhancing benefits.
- Premium low-sugar soft drinks and wine alternatives made with ingredients like verjus are also notable.
- New brands are creating sophisticated nonalcoholic options for occasions where alcohol might typically be consumed.