Super Bowl-winning coach Bruce Arians urges prostate cancer screenings: 'It will save your life'
Bruce Arians shared his prostate cancer survival story during the NFL's "Crucial Catch" week, urging men to get a simple PSA blood test every year.
TL;DR
- Bruce Arians, a former Super Bowl-winning coach, is advocating for prostate cancer screenings.
- He is partnering with Novartis for the "Relax, It’s a Blood Test" campaign.
- Arians was diagnosed with prostate cancer in 2007 and credits early detection via a PSA blood test for his survival.
- He emphasizes that early detection is key, as one in eight men in the U.S. will be diagnosed with prostate cancer.
- Arians encourages men to start an annual 'scorecard' by getting their PSA levels checked yearly by a doctor.
- He mentions that if detected early, the five-year relative survival rate for prostate cancer is over 99%.
- The campaign uses humor, urging athletes to 'relax their tight ends,' referring to the PSA blood test as a simpler starting point than a rectal exam.
- Former NFL players Rob Gronkowski and Tony Gonzalez were also involved in the campaign.