Jaguar unveils $130,000 electric vehicle two years after controversial rebrand
The launch comes as luxury rivals Ferrari and Bentley also push into EVs, seeking to test wealthy buyer's appetite for going electric.
TL;DR
- Jaguar has launched its new all-electric Type 01 vehicle.
- The launch follows a controversial rebrand in November 2024 that faced social media backlash, including criticism from Elon Musk.
- The Type 01 is described as Jaguar's "most technically advanced," "most powerful and aerodynamic" model.
- It has a starting price of around $130,000 in North America and boasts a range of up to 450 miles.
- Competitors Ferrari and Bentley have also launched their first EV models this year.
- The launch occurs as Jaguar Land Rover continues its recovery from a cyberattack and implements job cuts.