‘The ultimate gamers’ mascot’: Sonic the Hedgehog at 35
Sonic’s creators explain how the speedy scamp has kept on running through generations as an enduring avatar of ‘attitude in the face of adversity’

TL;DR
- Sonic the Hedgehog launched in 1991, boosting Sega's 16-bit console sales and capturing the edgy spirit of the early 1990s.
- Key figures like Takashi Iizuka and Ivo Gerscovich discuss Sonic's enduring appeal and legacy.
- Sonic 2's introduction of a two-player mode was a significant development, achieved under tight deadlines.
- The character's transmedia presence, including animated series, comic books, and blockbuster films, has been crucial to his staying power.
- Sonic's strong personality, embodying freedom and attitude, resonates across generations.
- The transition to 3D gaming, particularly with Sonic Adventure, was a major challenge and success.
- Recent titles like Sonic Frontiers and experimental games like The Murder of Sonic the Hedgehog show the franchise's ability to evolve.
- Sonic is considered the ultimate gamers' mascot for many, inspiring indie developers and retaining a defiant underdog status.