Italian PM Giorgia Meloni Seeks to Trademark Her Voice Amid Rise of AI Deepfakes
The Italian prime minister is seeking legal protection for her voice against the unauthorized use of AI-generated voices and likenesses.
TL;DR
- Italian Prime Minister Giorgia Meloni applied to trademark her voice with the EUIPO.
- The application seeks legal protection against unauthorized AI deepfakes.
- It includes a four-second audio recording of Meloni saying "Io sono Giorgia Meloni."
- The trademark would cover services such as downloadable multimedia content, cultural activities, and political events.
- Meloni's phrase "Io sono Giorgia" gained prominence after a 2019 political rally speech and was used in her autobiography and a song.