Inside the English soccer club betting its future on Bitcoin
How an English non-league soccer club is using Bitcoin, crypto investment and a global community to fuel its ambition to climb the football pyramid.
TL;DR
- Real Bedford has made Bitcoin central to its identity and business strategy since being bought by Peter McCormack in 2022.
- Fans can use Bitcoin at the stadium, and some players are paid partly or entirely in the cryptocurrency.
- The club attracts Bitcoin enthusiasts globally for matchday meetups.
- Bitcoin isn't the sole funding source; investment, sponsorship, ticketing, and commercial revenue also contribute.
- The club is positioned like a startup, aiming to climb the English football pyramid.
- An examination is being conducted on the sustainability of this model, the impact of volatile assets on club finance, and its potential as a future football finance model.