US officials considering ad campaign to urge South African Afrikaners to emigrate
Exclusive: Trump has falsely claimed Afrikaners are facing ‘white genocide’, but very few have applied to live in US
TL;DR
- The US State Department is proposing a $335,000 media campaign in South Africa to understand and increase applications from white Afrikaners for US refugee programs.
- Applications have trended lower than expected since Afrikaners were allowed to apply directly online in November 2025.
- The initiative is linked to a February 2025 executive order that prioritized Afrikaner resettlement, citing claims of racial discrimination and 'white genocide,' which are disputed by South Africa and experts.
- The proposed campaign includes focus groups in various South African locations and a survey, followed by a six-month digital advertising effort aimed at potential migrants.
- The US has previously restricted refugee admissions and allocated funds to causes supporting Afrikaner rights, while South Africa has rejected the genocide claims as unfounded.