K-beauty giant APR's shares up 100% this year ahead of U.S. Costco launch in September
APR is accelerating its U.S. retail expansion with a Costco launch in September, as the K-beauty company's shares have surged nearly 100% this year.
TL;DR
- APR's shares have increased by nearly 100% this year.
- The K-beauty company's flagship brand, Medicube, will launch in Costco stores across the U.S. in September.
- Medicube's Zero Pore Pad 2.0 will be available in Costco stores.
- APR has recently launched in Ulta Beauty, Target, and Walmart in the U.S.
- North American sales accounted for 49% of APR's total revenue in the second quarter.
- Medicube was the most searched term on Amazon during Prime Day.
- APR reported a 134.2% increase in second-quarter revenue and a 134.5% rise in operating profit.
- Overseas sales represented 91.8% of APR's total revenue.
- South Korea's cosmetics exports reached a record $7 billion in the first half of 2026, with the U.S. being the top destination.
- APR raised its full-year revenue forecast to 3 trillion won, projecting U.S. sales to reach 1.3 trillion won this year.
- APR shares had already gained over 360% last year.