The Digger disaster: what an epic movie flop means for Tom Cruise and Hollywood
Unprecedented folly of misjudgment, bad timing and spectacular hubris is predicted to lose $245m. How did this happen?
TL;DR
- Digger is projected to be a major box office flop, with an estimated loss of $245 million.
- The film's production costs reached approximately $175 million, with an additional $100 million spent on marketing.
- Reviews for Digger have been largely negative, contributing to its poor commercial performance.
- The film's failure is discussed in the context of a broader trend of expensive "art films" in Hollywood that often fail to recoup their costs.
- Tom Cruise's performance in a villainous role is seen as a departure from audience expectations and a contributing factor to the film's lack of success.
- Despite its commercial failure, there are emerging signs that Digger might gain a cult following.
- The disaster of Digger is also impacting Warner Bros., potentially leading to significant changes in studio leadership.