‘A crisis of authenticity’: the truth about food influencers

Instagrammers have upended the British restaurant scene, and amassed followings in the millions. But has their moment already passed?

‘A crisis of authenticity’: the truth about food influencers

TL;DR

  • Instagram influencers have transformed the British restaurant scene.
  • These influencers have built massive followings.
  • There is a question about whether their peak influence has passed.