Germany thinks rich are greedy. Vietnam thinks they’re visionaries. Who’s winning
Economists know how important psychological factors are in the economy, yet they have paid little attention to the effects of a social climate in which rich people are seen either as role models or as scapegoats.

TL;DR
- Psychological factors are recognized as important in economics.
- Societal attitudes towards the rich (as role models or scapegoats) have been under-examined.
- A comparison of 12 countries investigates the link between views on the wealthy and economic success.
- A striking pattern has been observed in this comparison.