I’ve seen what Amazon thinks about me – and it revealed a depressing truth
From ‘has flat buttocks’ to ‘likes brunettes with muscles’, the retailer’s About You pages offer some remarkable insights into customers’ lives and tastes. Naturally, I rushed to check out mine …
TL;DR
- Amazon's 'About You' feature shows customers the assumptions made about them based on purchases.
- Examples include 'has flat buttocks,' '[husband has skinny legs],' and '[treats cats as biological children].'
- The author finds her own profile less revealing than expected, noting missed details about her houseplants and husband's DIY habits.
- The article criticizes surveillance capitalism, excessive consumption, and Amazon's environmental and ethical impact.
- The author admits to relying on Amazon due to laziness and disorganization, despite her reservations.