Liverpool agree £60m-a-year shirt sponsorship deal with Turkish Airlines
Turkish Airlines to replace Standard Chartered from 2027
TL;DR
- Liverpool has finalized a new shirt sponsorship agreement with Turkish Airlines.
- The deal is valued at over £60 million per year and will run for five seasons, starting from the 2027-28 season.
- Turkish Airlines will replace Standard Chartered as the main front-of-shirt sponsor for Liverpool's men's, women's, and academy teams.
- Standard Chartered, Liverpool's partner since 2010, will become a global partner after the current deal ends.
- The agreement is considered potentially the most lucrative shirt deal in Premier League history.
- This deal highlights Liverpool's significant commercial appeal, following record revenues of £703 million for the financial year ending May 31, 2025.
- The club's owners, Fenway Sports Group, are also reportedly close to selling a 38% stake to a consortium including Amazon founder Jeff Bezos and Facebook co-founder Eduardo Saverin.