Inside Seoul’s K-beauty mecca: I went to the Olive Young flagship to see what everyone is buying
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TL;DR
- Olive Young's flagship store in Seongsu, Seoul, is a five-story complex dedicated to Korean beauty and wellness products.
- The store attracts numerous tourists seeking K-beauty items not readily available in their home countries.
- Olive Young has expanded its presence in the US with a physical store in Pasadena and curated brands available at Sephora nationwide.
- Online shipping to the US has also been launched, offering a wide selection of Korean beauty brands.
- The author recommends specific products after visiting the Seoul flagship, including Mediheal's sun serum and toner pads, VT Reedle Shot 300, Manyo's cleansing oil, Ilso's sebum-control products, and various face masks.
- Recommendations also extend to hair care, such as a scalp scrub and serum, and a simple tool for styling bangs.