'A double entendre in every crevice': what, beyond near-naked tennis, is Sydney Sweeney’s game?
With her new, semi-nude advert for sports site Novig, the actor cements her reputation as the anti-woke poster girl. But is it real – or just provocation with a soft porn gaze?
TL;DR
- Sydney Sweeney's new ad for Novig features provocative, erotic imagery and has been described as a deliberate attempt to generate controversy.
- The ad uses sports-related imagery, such as American footballs and tennis scenarios, with explicit double entendres.
- Sweeney's facial expressions and demeanor in the ad are noted for their knowing and provocative quality.
- The ad's context is debated, with Sweeney previously gaining attention for an American Eagle ad that some linked to Donald Trump's rhetoric.
- The article questions whether Sweeney is intentionally objectifying herself or conveying a deeper message about female athletes.
- Swimmer Ariarne Titmus criticized the ad for being a "kick in the face to every woman who dedicated her life to perfecting her craft" in sports.