How to dress a tech oligarch: The Social Reckoning’s costume designer on Zuckerberg’s style evolution
Susan Lyall worked with actor Jeremy Strong to research the Meta CEO’s favorite Nikes and luxury sweaters
TL;DR
- Costume designer Susan Lyall collaborated with Jeremy Strong to meticulously recreate Mark Zuckerberg's style for 'The Social Reckoning,' focusing on specific Nike shoes and Brunello Cucinelli sweaters.
- Lyall observed a shift in Zuckerberg's wardrobe from his earlier anti-fashion stance to a more considered, high-cost approach, interpreting it as a 'safety net' and affirmation of success.
- The article suggests tech billionaires, including Zuckerberg, are increasingly using fashion as a form of 'loud' self-expression and a way to project a more human or relatable image.
- Zuckerberg's recent fashion choices, such as gold necklaces and designer outfits, are described as strategic, aiming to create a distinct persona and provide a softer topic of conversation.
- His engagement with fashion brands and public interviews about clothing are seen as part of an ongoing makeover to appear more approachable and less like a 'robot'.