Samsung Works to Draw iPhone Users to Its Foldables Even as Apple Enters the Market
Samsung is drawing more iPhone users to its foldables as Apple’s rumored entry threatens to reshape the market.
TL;DR
- Samsung has observed a 1.6x increase in iOS users switching to its latest Galaxy Z Fold8 series compared to the previous generation.
- Apple unveiled its first foldable iPhone, marking a new competitive entrant in the market.
- In the U.S., 30% of Galaxy Z Flip8 buyers switched from other brands, many for the first time buying a foldable.
- Samsung upgraded its Smart Switch feature to allow wireless data transfer from iPhones via QR code.
- Samsung is projected to lead the foldable market with 32% share this year, while Apple is expected to take 25%.