Dating apps aren’t built to find you love

Never in history have single people had access to so many potential romantic partners. A generation ago, most Americans met people through the ordinary institutions of life. They met in person at college or church or were introduced in a coffee shop or bar. Today, a single person can open an app and, within minutes, encounter more potential dates than either set of grandparents would have in their lifetimes.

Dating apps aren’t built to find you love

TL;DR

  • Single people have access to more potential romantic partners than ever before.
  • Previously, people met partners through institutions like college or church, or social introductions.
  • Dating apps offer encounters with more potential dates in minutes than previous generations experienced in a lifetime.
  • Marriage rates have fallen 31% since 2000 and 65% since 1970.
  • The increased optionality provided by dating apps has coincided with marriage becoming rarer.