Inside India newsletter: Apple set to take a bigger bite of the world’s second-largest smartphone market
Apple's latest iPhone launch will boost its market share in India at a time when many incumbent Chinese brands that dominate the market are struggling to sell.
TL;DR
- Apple's market share in India is projected to reach double digits for the first time, potentially hitting 10% in 2026, up from 4% in 2022.
- Demand for the iPhone 18 Pro series is reportedly 20% higher than the previous year's iPhone 17 series.
- Chinese smartphone companies, which previously held a dominant position, are experiencing a decline in market share.
- Apple's premium pricing strategy is reinforced by affordability levers such as zero-cost monthly loan payments, making high-priced iPhones more accessible.
- Despite a general fall in smartphone sales in India, particularly in the entry-level segment, Apple and Samsung have gained market share.
- While overall unit sales might be uncertain for the latest models, new launches are expected to help Apple consolidate its position in the Indian market.