FastPasses, Mega Honey Deuces and $55 chopped cheese: welcome to the US Open in 2041
Craig Tiley says the US Open is going to become the ‘Disneyland of tennis’, and he means it aspirationally. Here’s what that might look like 15 years from now
TL;DR
- The US Open in 2041 features tiered admission passes, with options for premium seating and FastPasses to skip queues.
- Hydration and food options are highly priced, including a $31 bottle of water and a $55 chopped cheese sandwich.
- Matches are played in shorter Fast4 sets, and immersive second-screen engagement opportunities, including prediction markets, are integrated into the fan experience.
- The tournament has evolved from a more accessible event to one focused on luxury, hospitality suites, and catering to wealthy spectators.
- This trend of 'premiumization' is seen across various sports venues, maximizing revenue from affluent attendees.