NYC's 'Baklava Guy' Started Selling Turkish Pastries as 'a Joke,' Now it Brings in $20K/month: 'It's My Whole Life'
The 30-year-old entrepreneur behind Good Baklava went viral for handing out free pastries after New York Knicks games and selling to strangers in local parks.
TL;DR
- Jacob Komarow, operating as the 'Baklava Guy,' has built a successful business called Good Baklava selling Turkish pastries.
- The business, which started as a joke at a concert, now averages over $20,000 in monthly sales.
- Viral social media exposure, particularly during the New York Knicks' playoff run, significantly boosted Komarow's business and led to collaborations.
- Good Baklava operates without a permanent storefront, selling through street sales, temporary stands, online orders, and wholesale.
- Komarow imports baklava from a supplier in Gaziantep, Turkey, emphasizing its unique pistachio and lemony syrup characteristics.
- The entrepreneur, who is sober and views his success as the American Dream, is seeking more stable income streams and potentially a brick-and-mortar location.