EU Proposes Huge Fines for Manipulative Online Sales Practices
The Digital Fairness Act would target addictive design features, misleading pricing, subscription traps, and gambling-like practices aimed at minors.
TL;DR
- EU proposes the Digital Fairness Act to tackle unfair digital market practices.
- Fines of up to 6% of annual global turnover could be imposed.
- Proposal includes greater pricing transparency and restriction of addictive design features.
- Tightened rules on influencer marketing and personalized advertising are included.
- Ban on manipulative marketing tactics like 'dark patterns' is proposed.
- Gambling-like practices targeting minors will be restricted.
- Digital subscriptions will be made easier to cancel.