‘Sydney Sweeney, this is what women in sport look like’: female athletes spark backlash against viral advert
American actor accused of sexualising women’s sports
TL;DR
- Sydney Sweeney's advert for Novig has sparked backlash from female Olympians and athletes.
- Critics accuse the advert of demeaning and sexualizing women's sports.
- Athletes like Amy Hunt and Ariarne Titmus highlighted the hard work and dedication involved in women's sports, contrasting it with the advert's focus on appearance.
- Novig's founder, Jacob Fortinsky, defended the advert, stating Sweeney helped craft the message and that the company is restricted to users aged 21 and older.
- A public relations consultant described the advert as "cynical soft porn" but acknowledged its effectiveness in generating reach and attention.