DEI policies brought no financial penalty for companies that kept them, study finds
August 18, 2026 / 1:52 PM EDT / CBS News
TL;DR
- Companies that maintained DEI programs during the second Trump administration faced no financial penalties.
- Firms with DEI programs performed similarly in stock market returns and revenue compared to those that cut them.
- The study focused on companies' financial performance before and after Executive Order 14173 in January 2025.
- Major corporations like Apple, Costco, and Delta Air Lines kept their DEI programs without consequence.
- Researchers found no detectable differences in abnormal returns or revenue between companies with and without DEI efforts.
- Despite the findings, some executives feared potential retaliation from the Trump administration for maintaining DEI.
- Consumer support for diversity remains broad, though some companies have faced backlash over specific DEI initiatives.
- A 2025 poll indicates that a majority of Americans believe diverse workforces are more profitable and innovative.