FTC sues Amazon, accusing the e-commerce giant of misleading advertisers
The FTC sued Amazon, alleging the company misled advertisers through a deceptive auctioning system.
TL;DR
- The FTC and 22 state attorneys general are suing Amazon for allegedly overcharging advertisers.
- The lawsuit claims Amazon used 'hidden surcharges' and manipulated its auction systems starting in 2019.
- Amazon denies the allegations, calling the lawsuit "misguided" and stating it misunderstands advertiser operations.
- The company argues its auction systems have saved advertisers money, not cost them extra.
- The complaint centers on Amazon's sponsored products ads, brands ads, and display ads.
- This action is the latest in a series of legal challenges against Amazon from the FTC.