'Universal appeal': Celebrity Traitors producer reveals secrets to its success
Over 10m people have tuned in for episodes of new season of BBC hit as mass TV audiences become increasingly rare
TL;DR
- Celebrity Traitors is attracting large audiences, reviving the concept of 'appointment-to-view TV'.
- The show's success is attributed to "dramatic irony," where viewers know who the traitors are.
- It appeals to a wide demographic, including younger viewers, pulling them away from other devices.
- The show's popularity simplifies casting, as celebrities are eager to participate.
- Securing high-profile contestants like Tom Cruise or active sports stars remains a significant challenge.