Democrats struggled to win young voters in 2024. Progressives plan to reach them at campuses and quinceañeras
After young people shifted right for Trump, Democratic-aligned groups across the US are eager to capture gen Z voters where they are before November’s midterm elections
TL;DR
- Democratic-aligned groups are using non-traditional methods like donuts, parties, and celebrity endorsements to engage Gen Z voters.
- Traditional voter registration strategies such as postcards and phone-banking are failing to connect with young voters.
- Organizations are meeting young people at community events, campuses, and popular hangouts to provide voter information.
- Gen Z voters are seen as crucial in swinging elections, and groups are confident in their ability to mobilize them for Democratic candidates.
- Increased youth turnout has been observed in some primaries, suggesting the effectiveness of these new engagement strategies.