Tennessee fans drank $1.3 million worth of alcohol before, during Texas game attended by president
Tennessee sold 95,000 units of alcohol and generated $1.3 million during Trump's visit to Knoxville, prompting a season-long happy hour at Neyland Stadium
TL;DR
- Tennessee offered a "Happy Hour" promotion with 50% off concessions for the first hour after gates opened three hours early for a game attended by President Trump.
- The promotion aimed to alleviate traffic and security line issues and entice fans to arrive earlier.
- The school sold 95,000 units of alcohol, generating $1.3 million in revenue during the game.
- Tennessee athletic director Danny White announced the "Happy Hour" promotion will continue for the rest of the season.
- Gates will open three hours before kickoff, with half-priced concessions available for the first hour.