Good Good Golf CEO Matt Kendrick resigns after furor over Callaway ad
September 3, 2026 / 10:51 AM EDT / CBS News
TL;DR
- CEO Matt Kendrick and President Joe Flannery have departed Good Good Golf.
- Their resignations follow a controversial co-branded ad with Callaway Golf.
- The ad was criticized for being sexist and trivializing violence against women.
- Nahid Giga, a co-founder, is the new interim CEO.
- Callaway Golf ended its partnership with Good Good Golf.
- Good Good Golf will no longer sponsor a PGA Tour event.
- Good Good claims the ad was a parody of the movie 'Obsession'.
- Garrett Clark, a co-founder, remains with the company.