Caitlin Clark's Fever set a TV ratings bar the WNBA semifinal openers could not come close to reaching
Indiana Fever regular-season games averaged 2.32 million viewers on major networks, more than double Sunday's WNBA semifinal openers on ABC and NBC.
TL;DR
- Indiana Fever regular-season games on ABC, CBS, and NBC averaged approximately 2.32 million viewers.
- WNBA semifinal openers on ABC and NBC averaged about 1.16 million viewers.
- The Fever's average audience for regular-season games was nearly 100% larger than the semifinal openers.
- Seven of the 10 Fever regular-season games exceeded two million viewers.
- Even a regular-season game in May where Clark scored only 6 points drew more viewers than either WNBA semifinal opener.
- The WNBA has seen significant progress, with many games averaging over one million viewers since Clark's arrival, a mark not consistently met since 2008.
- The league would benefit from building similar interest around more of its teams.